May 22, 2021

General Mills Introduces New :Ratio Protein to the Yogurt Aisle

General Mills introduces new :Ratio Protein dairy snacks to the yogurt aisle of retailers nationwide.

The latest addition to General Mills' :Ratio line features 25g of protein and 3g of sugar per single-serve cup (compared to about 14g of protein and 4g of sugar in a plain non-fat single-serve cup of Chobani Greek yogurt).

:Ratio Protein dairy snacks come in five flavors at launch: Strawberry, Vanilla, Blueberry, Coconut, and Key Lime.

According to the ingredients, the extra protein comes from a combination of ultra-filtered non-fat milk and whey protein, while the sweetness comes in the form of the natural sugar already in the milk as well as erythritol and sucralose. :Ratio Protein is cultured like yogurt but technically not "yogurt" by the FDA definition.

The suggested price of :Ratio Protein is $1.69 per single-serve cup.

Photo via General Mills.

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