May 19, 2021

Kellogg's Wants You to Guess New "Mister E" Pop-Tarts Flavor

Kellogg's Pop-Tarts brand releases their first-ever mystery flavor with the introduction of new Mister E Pop-Tarts.

The concept according to the brand goes as follows, "A masked culprit popped into the Pop-Tarts factory and created a mysterious, delicious new flavor" and it's up to you and "world class investigator" Mister E to figure out the new mystery flavor.

To incentivize participation, they're offering a sweepstakes in conjunction with the new product that you can enter by submitting guesses at starting May 27, 2021. Prizes include Xbox Series S gaming consoles, Pop-Tart hoodies, and Pop-Tart embroidered hats.

Starting this month, Pop-Tarts Mister E can be found at retail stores nationwide in both 8-count and 16-count boxes. 

Photo via Kellogg Company.

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