May 16, 2022

Domino's Launches New "Mind Ordering" App in Stranger Things Tie-In

Domino's partners with Netflix to launch a new "mind ordering" app as a Stranger Things promotion ahead of the launch of season 4 of the Netflix series.

The idea for the app is to give you the experience of using your "telekinetic powers" to order pizza by making certain facial expressions and head movements (which the app will be able to discern using facial recognition, eye-tracking technology, and your phone's camera). To actually place an order using your mind (or rather your face and head), you'll need to set up (or have set up) a Pizza Profile in the Domino's app along with a saved Easy Order (i.e. the you can't pick a pizza crust type and your toppings with your mind).

The premise for the app is you're a test subject inside Hawkins National Lab in Hawkins, Indiana circa 1986. In addition to ordering pizza, you can explore the lab and uncover various Stranger Things Easter eggs.

Domino's new mind ordering app can be downloaded from the App Store or from Google Play. In addition to the app, Domino's is rolling out a retro 1980s pizza box for medium and large pizzas (excluding the Handmade Pan pizza) for a limited time across the US, while supplies last.

Photo via Domino's.

No comments:

Post a Comment

Thanks for commenting. If it helps any, you don't need to type a URL to leave a name.