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Feb 20, 2010

News: Cinnabon Baking Cupcakes

In the world of mall food, Cinnabon is now also in the cupcake baking business.  Cupcakes will be baked fresh daily and come in four er... interestingly-named flavors: Cinnacake Classic, Chocolate Passion, Vanilla Bliss, and 24-Carrot Cake.  AKA Cinnabon, Chocolate, Vanilla, and Carrot Cake.  Curiously, no Red Velvet, a very popular cupcake flavor.

I don't know about this one.  The cupcake business seems to be mostly boutique and I don't know of any chain with much success in this market outside of Crumbs and Sprinkles, and they aren't that big.  Then again, there's never been this big of a market participant in the cupcake market.  It'll be interesting to see how this takes with consumers.

Cinnabon's tag for the new cupcakes is: "Cinnabon cupcakes - Anything else is just a CupFake."  Um... okay... that's a pretty lofty tag considering most of the more popular cupcakeries offer gourmet ingredients in a premium product at an equally premium price but who knows?  Maybe they'll be good... or cheap!  Cheap is good too!  Especially since most cupcakes tend to run in the $2.50 to $3.50 range.

Cinnabon is doing a gradual rollout of cupcakes so you'll have to contact your local Cinnabon to find out when you can try these cupcakes ... because you know ... everything else you've been eating is a CupFake (Sorry! I couldn't stop myself!).


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