The system will enable customers to place and pay for their orders on their phone before going to their selected Starbucks location and picking it up.
The company hopes that mobile ordering will become the "fastest and easiest way for customers to order, pay, and pick up their purchases."
Also, it means they won't get your name wrong unless you inputted it wrong yourself. It should theoretically let you easily input your own custom orders without it getting lost in translation.
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