Kellogg's Debuts New Rainbow Krispies

Kellogg's presents the first fruity-take on Rice Krispies cereal with the debut of new Kellogg's Rainbow Krispies, which as a fruity, multi-grain cereal fortified with vitamin D.

Rainbow Krispies sports a new shape that appears to a concave circle or a mini bowl of sorts. The cereal comes in six colors and offers 20% of the daily recommended value of vitamin D per serving. It appears to be Kellogg's take on Post's Fruity Pebbles.

You can find Rainbow Krispies cereal starting this month at retailers nationwide with a suggested price of $4.99 for an 11.1-oz box and $5.99 for a 17.8-oz box.

Photo via Kellogg's.