Jun 17, 2024

Hooters Wings Land at Publix Supermarkets

Hooters frozen wings and boneless chicken line.
Casual-dining chicken wing specialist Hooters expands to Publix supermarkets with a line of frozen wings and boneless chicken. The new products are meant to offer the signature breading and sauces of Hooters for at-home convenience.

At launch, the Hooters' frozen line includes four products:

  • BBQ Smoked Wings - Smoked chicken wings basted in a smoky BBQ sauce.
  • Dry Rub Smoked Wings - Smoked chicken wings basted in a bold Texas-style BBQ rub.
  • Buffalo Style Boneless Wingz - Breaded, boneless chicken in a tangy Buffalo-style sauce.
  • Buffalo Style Popcorn Chicken - Breaded, bite-sized chicken in a tangy Buffalo-style sauce.

The chicken products range from 12 oz to 16 oz with a suggested price range of $7.49 to $8.99.

The new Hooters line is made in partnership with Golden West Food Group, which licenses a number of brands for certain products including Reese's, Gordon Ramsey's frozen meals, Tillamook, and more.

Publix is a supermarket chain with over 1,300 stores in eight states, including Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee, and Virginia.

Additional retailers should carry the new Hooters frozen food line later this year. They're also planning to add four more products by the end of 2024.

Photo via Hooters.

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