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Mar 4, 2010

News: Starbucks Testing 31-ounce "Trenta"

Move over Venti!  Looks like Starbucks is experimenting with sizes normally reserved for "super-sized" meals and your local AM-PM.  Starbucks is test marketing a 31-ounce drink sized dubbed the "Trenta" in Phoenix and Tampa.

Trenta is Italian for "thirty" which doesn't explain why the drink size is 31 ounces.  Then again, an iced Venti (Italian for "twenty") is 24 ounces (although a hot Venti is 20 ounces.).

The Trenta size is currently reserved only for iced drinks so no giant hot coffees for you! ... yet.  I'm not sure how a 31-ounce drink fits in with a brand that puts itself out as an affordable luxury.  31-ounce drinks are more commonly associated with value; it's like buying in bulk at Costco.  Then again, if a Trenta iced coffee doesn't get you through the day, you might want to check your pulse.

Trenta iced coffees retail for $3.30 while Trenta iced teas go for $2.60.


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