Apr 15, 2013

News: New Magnum Gold?! Ice Cream Bars

While they've been offered abroad for some time now, Magnum Gold (stylized "Gold?!") ice cream bars are now available here in the US.

Each Magnum Gold bar features vanilla bean ice cream swirled with sea salt caramel and dipped in a Belgian milk chocolate and finished with a golden shell.

While they're new to us here in the States, Magnum Gold has been available since 2008 in a number of countries abroad; you can even get a Magnum Gold McFlurry right now at McDonald's restaurants in Poland:

While the ice cream is available now, the brand will also be debuting a short film entitled "As Good as Gold" during the Tribeca Film Festival this Thursday, April 18. The film starts Joe Maganiello (best known for his role in True Blood) and actress Caroline Correa, who was also featured in Magnum Gold's European launch back in 2008. You can check out the trailer below:

Magnum Gold ice cream bars are available in a three-count box for a suggested retail price of $3.99 and are also available in mini-sized bars in a six-count box with a suggested retail price of $5.49.

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