New Hershey's and Pillsbury Fillows Cereal Appear

Offering creme-filled, dessert-inspired breakfast cereals, General Mills launches new Fillows cereal at select Walmart stores.

The creme-filled cereal comes in two co-branded varieties: Hershey's Cookies 'n' Creme and Pillsbury Cinnamon Rolls.

A wider national release of Fillows is slated for the fall. For now, you can find them at some Walmart stores and at Walmart.com in 22-oz family-size boxes for $3.64 each.

Photo via General Mills.