Feb 27, 2021

Frito-Lay Launches New Ruffles Flamin' Hot BBQ Potato Chips

Ruffles partners with NBA professional basketball player Jayson Tatum to release new Ruffles Flamin' Hot BBQ-flavored potato chips.

According to Ruffles, the new flavor is inspired by the spicy BBQ flavor of St. Louis (where Tatum grew up) and marks the first time that any Frito-Lay snack has offered the combination of BBQ and Flamin' Hot flavors.

This is the second time that Ruffles has partnered with an NBA player to release a new flavor. Last Year, they partnered with Anthony Davis to put out Ruffles Lime & Jalapeno as well as a Ruffles-inspired shoe--The Ruffles Ridge Tops.

You can find Ruffles Flamin' Hot BBQ potato chips at retailers nationwide in 8-oz bags and 2.5-oz bags with suggested prices of $4.29 and $1.99, respectively.

Photo via Ruffles.

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