Mar 3, 2022

Lay's Debuts New Limited-Edition "G.O.A.T. Cheese Flavor Series" Bags

Lay's partners with star soccer player Lionel Messi and the UEFA Champions League to debut new, limited-edition Lay's G.O.A.T. Cheese Flavor Series potato chip bags in select markets around the world, including here in the US at

In the US, Lay's Cheddar Jalapeno-flavored potato chips get the limited-edition G.O.A.T. ("greatest of all time") Cheese Flavor Series packaging, while in Argentina (where Messi is from), Queso & Pimienta and Caramelized Onion get the honor (Sadly, they did not come out with a goat cheese-flavored potato chip for the promotion).

Lionel Messi is arguably the best soccer player in the world and is typically in the conversation when considering the greatest soccer players of all time.

You can find the limited-edition G.O.A.T. Cheese Flavor Series bags at for $4.09 per 7.75-oz bag, while supplies last.

Photo via Lay's.

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