May 8, 2024

Ritz Launches New "Buttery-er" Crackers

Ritz Buttery-er Crackers next to a butter-shaped 24-karat gold bar.
Ritz debuts a more buttery version of the brand's signature butter-flavored cracker with the launch of new, limited-edition Ritz Buttery-er Flavored Crackers.

You can find the Ritz Buttery-er Crackers now for a limited time at grocery retailers nationwide for a suggested price of $4.29 per 13.7-oz box (they're $3.59 at Target and $3.88 at Walmart near me).

To promote the new crackers, Ritz has partnered with jewelry designer Greg Yüna to create a 24-karat solid gold bar shaped like a stick of butter. It's valued at around $100,000 and they're giving it away via a sweepstakes that runs through May 20, 2024. You can find more details on the Ritz website here.

Photo via Ritz.

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