Walmart Introduces New Bettergoods Food Brand

Walmart introduces new Bettergoods (stylized as "bettergoods") as the store's "largest private brand food launch in 20 years." Private brands (or labels) are product lines that are specific to a store such as Private Selection at Kroger, Signature Select at Albertsons, and Sam's Choice at Walmart.

According to Walmart, the Bettergoods brand offers "a new elevated experience that delivers quality, unique, chef-inspired food at an incredible value." It's meant to be higher-end but still affordable. The prices of Bettergoods items range from around $2 to $15 with most coming in at under $5. The brand is slated to offer 300 items this year.

Rather than focusing on affordable knock-offs of popular brand items, the Bettergoods line is meant to offer on-trend products that are unique to Walmart.

As such, Bettergoods items fall into three main categories:

- "Culinary experiences" - Trendy and "elevated" products such as Hot Honey Seasoning, Creamy Corn Jalapeno Chowder, and Bronze-Cut Pasta from Italy.

- "Plant-based" - Items include Oatmilk Non-Dairy Frozen Desserts, a plant-based cheese alternative, and more.

- "Made Without" - These products cater to different dietary preferences such as gluten-free, clean ingredients (i.e. made without artificial flavors or colorings), and no-added sugars.

You can find select Bettergoods products now in stores and on the Walmart website with the full line rolling out nationwide in the next few months.

Photo via Walmart.