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Jul 27, 2011

News: McDonald's - New, Healthier Happy Meals

As part of an ongoing initiative to offer improved nutritional choices, McDonald's will start rolling out a new Happy Meal this September with the goal of having them available in all McDonald's Restaurants in early 2012.

The new Happy Meal will offer, by default, a half serving of apples and a smaller serving of French Fries (1.1 ounces) along with the typical choice of a Hamburger, Cheeseburger, of 4-piece order of Chicken McNuggets and any beverage (including the healthier choices of new fat-free chocolate milk and 1% low fat milk). For those forgoing fries altogether, two bags of apples slices are available.

Basically, the reason for this change is McDonald's customers know that apple slices are an option for Happy Meals but still end up getting the default fries anyway so McDonald's is making sure that Happy Meal eaters get at least some produce at the expense of less fries.

McDonald's also has ongoing efforts to reduce sodium, sugar, saturated fat, and calories. Most recently, they reduced sodium by 10% on a majority of their chicken items including Chicken McNuggets.


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3 comments :

  1. I am currently employed by McDonald's and unfortunately you can get two servings of fries instead to replace a bag of fries and a bag of apples.  Just as you said...everything is back to normal and life can go on :)

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  2. Since you can get two bags of apples instead of the fries, I wonder if you can get two servings of fries instead of the apples.  Then everything is back to normal with all fries and life can go on.

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  3. I think it's a decent marketing idea. The happy meal becomes a little closer to a classic lunch. Think about it, you can have a sandwich, apple, and bag of chips. Or at McD's, a hamburger, apple slices, and french fries.

    Of course the average kid might say "screw that, gimme a big mac and a large fries". People will find a way to eat what they want.

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