Archive
Apr 27, 2017

Kraft Releases New Capri Sun Sport

Citing a desire for parents to keep their kids hydrated paired with a wariness of adult sport drinks, Kraft Heinz unveils new Capri Sun Sport, a flavored water beverage aimed at active kids (or rather the parents of active kids).

Capri Sun Sport comes in three flavors: Citrus Rush, Fruit Frenzy, and Grape Blast.

Features of the new drink include:
- A blend of electrolytes and water.
- 20 percent less sugar and 25 percent fewer calories than leading sports drinks.
- No high-fructose corn syrup, artificial colors, flavors, or preservatives

You can find the new drinks at retailers nationwide in 10-packs of 6-oz pouches with a suggested retail price of $2.49.

Photo via Kraft Heinz.

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