The reformulated line is now made with ultra-filtered milk and meant to challenge Fairlife's Core Power brand. It features 50% less sugar than before and includes 20 grams of organic protein per serving.
Fuel comes in three flavors: chocolate, vanilla, and new coffee (which contains the same amount of caffeine as an 8-oz cup of coffee.
The shelf-stable milkshakes can be found in 11-oz single-serve cartons carrying a suggested price of $2.99 each. You can also get them in four- and 12-packs for $10.99 and $29.99, respectively.
Ultra-filtering is the process of filtering milk in such a way that reduces lactose (which is a sugar) and increases protein.
Photo via Organic Valley.
