Sep 23, 2015

Mountain Dew Aims New "Black Label" Craft Soda Towards College Students

The folks at Mountain Dew are once again delving into craft soda with the release of new Mtn Dew Black Label, which they're marketing as a "deeper, darker Dew."

The soda features a dark berry flavor with herbal bitters and is made with cane sugar rather than high fructose corn syrup.

Mtn Dew Black Label comes in a 16-oz matte black can. There's 210 calories per can as well as 83 mg of caffeine.

You can find it at on-campus retailers at about 600 colleges and universities with a suggested price is $1.99 per can. It's slated for a nationwide release sometime next year (2016).

The introduction of the drink follows the release of another craft soda, Dewshine, earlier this year.

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