Mar 23, 2018

Hi-Chew Asks Fans to Choose New Flavor

Morinaga, the makers of Hi-Chew, is asking fans of the chewy candy to choose which Japanese Hi-Chew flavor they'd like to see here in the US.

Calling it the "East Meets West Flavor Challenge," you can vote on which Japanese flavor will come to the US next year. The 20 available choices include Dragonfruit, Chocolate Melon, and Lychee.

Voting is in progress at through March 31, 2018. On April 10, 2018, the winning flavor will be reveals and will launch in the United States come spring of 2019.

Photo via Morinaga.

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