Kellogg's Launches New "Together with Pride" Cereal

Kellogg's partners with GLAAD to launch new, limited-edition Together with Pride cereal at select retailers nationwide, while supplies last.

The new cereal features berry-flavored rainbow hearts dusted with edible glitter.

As part of the partnership, if you buy a box and upload your receipt, the Kellogg Company will donate $3 (up to $140,000) to "support GLAAD's efforts in accelerating acceptance and advancing equality for the LGBTQ+ community."

Kellogg's previously released limited-edition All Together cereal as part of the partnership but it was only available for sale online. It featured a cereal box filled with six mini cereal boxes (one each of Frosted Flakes, Froot Loops, Rice Krispies, Raisin Bran, Frosted Mini-Wheats, and Corn Flakes). 

Photo via Kellogg's.