Pepsi partnered with CIA (Culinary Institute of America) Consulting to develop Colachup, which they're calling the "world's first Pepsi-infused condiment." According to CIA Consulting, "The distinctive flavors and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog."
Pepsi hasn't announced any plans for making Colachup available for purchase but they will be sampling it from carts in-stadium on July 4, 2023, at four Major League Baseball games at:
- Chase Field, Phoenix, AZ; Section 130/131
- Yankee Stadium, Bronx, NY; Pepsi Lounge (Pepsi Lounge Ticket Required)
- Target Field, Minneapolis, MN; Section 113
- Comerica Park, Detroit, MI; Section 139
Additionally, starting this weekend through July 4, 2023, if you buy a hot dog with a Pepsi at any food service or retail locations, you can get the cost of a 20-oz Pepsi product reimbursed (via PayPal, Venmo, or digital retailers gift card) by texting "FREEPEPSI" to 81234 and uploading your receipt. You can find the details and fine print on the offer here.
Photo via Pepsi.
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