The flavor was officially launched back in February 14, 2007 and features vanilla ice cream swirled with caramel and fudge-coated waffle cones. Colbert's donates his entire take of the proceeds to various causes and charities including helping children, veterans, and the environment.
As part of the anniversary, Ben & Jerry's has updated the progress of their endeavor to transition all their ingredients (and therefore all their flavors, including Americone Dream) to derive from non-GMO (genetically-modified organisms) sources. The company is hoping to have their entire line of flavors made from non-GMO ingredients by the middle of this year.
Currently, in the US and Canada, about 80% of Ben & Jerry's ingredients by volume are non-GMO. All Ben & Jerry's products in Europe are already non-GMO.