The company describes the new baked snacks as delivering 'big, bold taste and a light, crispy texture."
Korn Krunchers are available in three flavors: Barbeque, Nacho Grande, and Hot Chili Lime.
They come in 10-ounce bags and carry a suggested retail price of $3.69 a bag.
The move isn't that odd for the pretzel snack company as they already produce a line of tortilla chips.