Feb 5, 2014

News: Dunkin' Donuts Revamps DDPerks Loyalty Program

Dunkin' Donuts has revamped their DD Perks loyalty program to be based on points rather than "Dunkin' Dollars."

Under the new program, registered users earn five points for every dollar they spend at Dunkin' Donuts when paying with a registered Dunkin' Donuts Card (either by card or via the Dunkin' Mobile App).

Once a user accrues 200 points (i.e. for every $40 spent), he/she will receive a coupon for a free medium beverage of choice.

Similar to Starbuck's reward program, DD Perks members will also occasional receive special offers to earn bonus points for specific food and beverage purchases.

Under the previous program, users earned one Dunkin' Dollar for every $20 spent using a registered card, which could then be spent on any food or beverage of choice.

 Both programs offer/offered a free medium beverage upon joining and again on your birthday.