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Oct 11, 2018

Chipotle Testing New Loyalty Rewards Program

Chipotle is testing a new point-based loyalty program, Chipotle Rewards, in three markets: Phoenix, Kansas City (both Kansas and Missouri), and Columbus, Ohio.

As it currently stands, under Chipotle Rewards, you get 10 points for every $1 spent and need 1,250 points to get a free entree (i.e. one free entree for every $125 you spend).  To encourage digital ordering, for a limited time, they're offering 15 points for every $1 spent when ordering on the app or online.

Other incentives that they're looking at include:

- Free chips and guacamole with the first purchase using Chipotle Rewards.
- Bonuses for "engaging with the brand's mission to cultivate a better world."
- Birthday rewards
- Bonuses for incremental purchases.

If the test goes well, you can expect the company to move forward with a national launch sometime next year.

Photo via Chipotle.


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