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Jun 11, 2021

Wheaties Kicks Off Limited-Edition Century Collector Series by Featuring Muhammad Ali

Wheaties celebrates 100 years by welcoming their new, limited-edition Century Collector Series, which kicks off this month with the release of "The Greatest: Muhammad Ali" collectible box.

The Century Collector Series box featuring Muhammad Ali is the first in the multi-part commemorative series that will continue launching throughout this year and will feature "inspirational champions that span decades, sports, and unforgettable cultural moments."

Each Century Collector Series box will feature famous athletes who have previously appeared on the Wheaties box and "shaped sports culture."

You can find the limited-edition Muhammad Ali Centennial Series Wheaties box at grocery retailers nationwide starting this month. They also put out a Muhammad Ali gold foil box for sale in limited amounts on June 8, 2021 but it's already sold out. It is mostly the same as the box you can find on store shelves but includes some gold foil trim to highlight select aspects of the box.

With the slogan, "The Breakfast of Champions," Wheaties has been featuring athletes on the cereal box since 1934.

Photo via Wheaties.