Archive

Mar 23, 2013

Around the World: KFC Australia Brings It with Coleslaw, Bourbon, and Chicken Sandwich

While Carl's Jr. and Hardee's recently announced the new Jim Beam Bourbon Burger here in the States, down under, KFC Australia offers the Black Edition Kentucky Burger. The sandwich also features a bourbon flavored BBQ sauce, but also throws KFC's distinctive coleslaw into the mix, along with cheese, bacon, crispy fried onions, and a fried chicken filet.

If you're in the area, you can catch one for $6.95 AUS (~$7.26 US).

Rather than Heidi Klum, the marketing campaign goes for a bros approach though with the tagline "Say it with Chicken." "It" being your "bropologies," because KFC is angling to create a new category of saying "I'm sorry."

Here's an ad to better illustrate the concept:


And here I thought bromances were a passing fad (not in Australia apparently)...

blog comments powered by Disqus
 



2014 Brand Eating. Your Daily Fast Food Reading!

Made in L.A. Since 2008.