Mar 24, 2013

News: Pepsi Redesigns Bottle

For the first time in 16 years, Pepsi has redesigned their single-serve bottle. The new shape is meant to be a "visual expression" of Pepsi's "Live for Now" slogan.

While Pepsi has long been marketed as the cola for the younger and hipper generation, it's bottle has never been as distinctive as Coke. The new bottle is meant to express Pepsi's "brand DNA."

The new bottle looks to be a bit top heavy with a smaller label (but a bigger logo) and a etched grip-able bottom that is meant to give customers "a more stimulating, tactile interaction with the bottle." I'm not so sure of that, but I'd guess you'd be able to tell the difference between it and other drinks if you were blindfolded and picked up the bottle. The grip has a slanted and slightly ridged swirl to it.

Personally, I think it looks like a water bottle.

Here's the old bottle for comparison:

The new bottle will roll out nationwide 16-ounce and 20-ounce sizes starting in April. There will also be a new 12-ounce glass bottle that will be available in select stores.


  1. This looks very similar to the 16 ounce bottles 7-UP brands use.

  2. We've had these in Wisconsin since last summer.

  3. It very vaguely resembles the glass Pepsi bottle, which I'm sure was intentional:

    You can see that they both have that swirl pattern on the bottom, though it's a lot more subtle with the plastic bottle.

    Personally I always thought the old one was ugly and a bit awkward to hold compared to the Coke bottle, so this is a definite step up.

  4. Yeah, I can see what you mean. I'm still not sure I like the top-heavy aesthetic though.


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