Jan 18, 2011

News: Cold Stone Creamery - Adding New Self-Serve Frozen Yogurt Bars

Cold Stone Creamery is adding a new hat to their repertoire with the addition of the Cold Stone Yogurt Bar to most locations by spring of 2011. Flavors will include vanilla, chocolate, and cake batter as well as the tart and tangy flavors commonly associated with the yogurt shops such as Pinkberry that are popping up all over the place.

Each Yogurt Bar will feature a number of self-serve machines and a fresh topping bar. Locations that don't opt-in to the program will still have hard-packed frozen yogurt for mixing-in on the namesake cold stone.

It seems to me like Cold Stone is jumping on a bandwagon on the verge of tipping over but I suppose customers already walking into a Cold Stone might bite on a healthier option.

In addition to self-serve frozen yogurt in the spring, next month, Cold Stone is rolling out warm treats to counter the cold weather with brownies, churros(!) and funnel cakes topped with ice cream.

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