The rationale behind the new flavor according to the company is that fruit-flavored Slurpee flavors are popular and Sour Patch Kids are one of the top-selling candies at 7-Eleven. Additionally, customers were already buying the two together as well as drinking Slurpees through sour straw candies.
The new sweet and sour flavor is available exclusivley at participating 7-Eleven stores for a limited time. Prices vary but range from $1.20 for a small to $1.70 for an extra-large.
Photo via 7-Eleven.
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