Sep 11, 2016

Stouffer's to Offer Meals Made with Simpler Ingredients Like You'd Have at Home

Stouffer's plans to simplify their recipes with what they're calling their "Kitchen Cupboard" commitment, as in, they're committing to using ingredients that you might stock in your kitchen cupboard.

The first frozen entree to reflect the effort is Stouffer's Lasagna with Meat and Sauce, which is now made with fewer ingredients but purportedly offers the same taste as before.

Over the next few years, the brand plans to continue the Kitchen Cupboard initiative in regards to existing as well as new products.

The Kitchen Cupboard guidelines include:

-Using ingredients that consumers trust and recognize, like what they would use in their own home kitchens, with no artificial flavors, colors or preservatives.

-Working on simplified recipes that result in great taste with fewer ingredients.

-Offering recipes that provide consumers with the same or better dining experience, at a good value.

Photo via Stouffer's.

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