How does this help the less fortunate? For each offer redeemed, Subway will donate the monetary equivalent of one meal to Feeding America (about 9 cents according to the Feeding America website). They're calling it "The Good Deed Feed."
The company hopes to donate over 11 million meals due to the promotion--which would be the largest meal donation day in Feeding America's history.
Subway is running a similar event at participating locations in Canada but with donations going to Food Banks Canada rather than Feeding America.
Photo via Subway.
