Oct 17, 2016

If You Live in the Right Part of England, You Can Get Domino's Pizza by Canoe

In what seems to be more of a market gimmick than a test, Domino's is delivering pizza via canoe along the River Loose in Kent County in the UK.

According to Kent Online, A pizza "buoy" in a full wetsuit sets out in a canoe to deliver to houses along the river. To make sure that the pizza doesn't get waterlogged if the canoe happens to capsize, it comes in a delivery bag that floats.

Considering the company has also tested drone delivery in the UK as well as a few other countries, canoe delivery seems to cater to too small an audience to gain any real traction.

Additionally, the delivery test is only running for two weeks.

Photo via Domino's UK.

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