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Nov 21, 2019

Burger King Tests Expanded Impossible Burger Line-Up

Burger King is testing an expanded plant-based Impossible Burger line-up in select US markets. They also launched the plant-based Rebel Whopper across Europe.

The expanded Impossible Burger line-up test includes the Impossible Whopper Jr. as well as the Burger King Impossible Burger. Both feature a smaller Impossible Burger patty versus the Impossible Whopper.

The Impossible Whopper Jr. includes a flame-grilled plant-based Impossible patty, tomatoes, lettuce, mayo, ketchup, pickles, and white onions on a toasted sesame seed bun.

The Burger King Impossible Burger is basically their classic hamburger but with an Impossible patty. The patty is joined by crinkle-cut pickles, yellow mustard, and ketchup on a toasted sesame seed bun. You can also get it as a cheeseburger or as part of a kid's meal. With the test, Burger King claims to be the "first national QSR (quick-serve restaurant) chain in the US to launch a plant-based menu entree on the kid’s menu."

It's being tested in 180 restaurants spread across several cities including Milwaukee, Cedar Rapids, Augusta, Cincinnati, and Buffalo.

The Rebel Whopper is the chain's version of the Impossible Whopper in Europe and sources a plant-based patty from The Vegetarian Butcher. It's now available in over 20 European markets and over 2,400 restaurants.

If you're curious, here's my review of a Whopper vs. Impossible Whopper.

Photo via Burger King.


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