The trendy messages include "YAAAS," "GOAT" ("greatest of all time"), and "BAE" (before anyone else). The new candies offer a smooth texture and come in five flavors: Banana, Orange, Grape, Cherry, and Lemon.
According to the Ferrara, the owner of the Brach's brand, they account for 91 percent of the market share for conversation heart candies.
Photo via Brach's.