Sep 12, 2021

Tyson Debuts New Hillshire Farms Snacked! Line for Kids

Tyson seems to take aim at Oscar Mayer Lunchables with the debut of new Hillshire Farms Snacked! for kids as their entry into the "$1 billion kids refrigerated, pre-packaged snack category."

The new kid's snack line is basically an extension of the company's Hillshire Snacking line, which was launched in 2016 as an "elevated adult snack brand" (i.e. adult Lunchables).

Each pack of Hillshire Farm Snack! includes three bite-sized components--a meat component, a cheese component, and a treat. At launch, they come in four varieties:

- Pepperoni with Confetti Cake Bites and Mini String Cheese

- Pepperoni with Brownie Bites and Monterey Jack Cheese

- Salami with Mini Chocolate Covered Pretzel Rods and Monterey Jack Cheese

- Turkey with Chocolate Chip Cookies and Cheddar Cheese

They're sold in two-packs and can be found in the refrigerated aisle of select retailers across the country.

Photo via Tyson Foods.

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