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Sep 20, 2021

New Apple Pie Toast Crunch Arriving as Part of General Mills' 2021 Holiday Cereal Line-up

New Apple Pie Toast Crunch is set to arrive starting mid-October as part of the General Mills 2021 holiday cereal line-up. The line-up is rounded out by the return of Elf cereal and Sugar Cookie Toast Crunch.

New Apple Pie Toast Crunch features sweetened wheat and rice cereal infused with apple pie flavor. General Mills recommends mixing it with Dulce de Leche Toast Crunch for a caramel apple effect.

Sugar Cookie Toast Crunch features sweetened wheat and rice cereal with a sugar cookie flavor.

Elf Cereal features maple-flavored corn puffs with marshmallows in four new shapes: candy, candy corn, candy cane, and syrup (one for each of the elves' main food groups).

All three General Mills holiday cereals will be available at retailers nationwide by mid-October 2021. They come in Mid-Size boxes for a suggested price of $2.50 and Family Size boxes for a suggested price of $3.99.

General Mills also put out a number of seasonal cereals for fall 2021 that can currently be found on store shelves nationwide.

Photo via General Mills.

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