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Oct 19, 2023

Frito-Lay Launches New Cheetos Pretzels

Bags of Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin' Hot.
Frito-Lay expands the Cheetos product line with the launch of new Cheetos Prezels, which are pretzels covered in Cheetle (Cheetos name for cheese powder) on one side.

Specifically, the crispy wheat pretzel's come in two flavors, Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin' Hot, and each features a dusting of Cheetle flavor on one side of the pretzel, while the other side is left plain (although I'm sure it picks up some Cheetle shaking around the bag).

You can find Cheetos Pretzels at retailers nationwide in 10-oz bags for a suggested price of $5.69 and in 3-oz bags for $2.49.

The new product joins a Cheetos portfolio that also includes popcorn, mac and cheese, and mini versions to go alongside the signature cheese puffs and curls.

Photo via Cheetos.

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