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Jan 19, 2017

McDonald's Introduces New Big Mac Bacon in Canada

Perhaps adhering to the saying that "bacon makes everything better," McDonald's Canada adds bacon to the chain's iconic Big Mac for the new, limited-time Big Mac Bacon.

The marketing campaign for the new burger centers around whether it still counts as a Big Mac if it includes bacon. So far, according to the poll on the McDonald's Canada website, 60% of votes indicate that it still indeed a Big Mac while 40% says it's not.

Interestingly, the Big Mac in Canada includes processed cheddar cheese rather than American cheese but is otherwise the same with two beef patties, special sauce, lettuce, pickles, and onions on a toasted sesame seed bun.

Here's a TV spot to illustrate the marketing angle they're going with:



Photo via McDonald's Canada.


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