The coffee comes in a resealable bag and features the same beans they use at McDonald's. Each bag is filled with 340g (12 ounces) of finely ground Arabica coffee bean for $6.99 CA (which is about the same as $6.99 US these days).
Each bag of coffee comes in a special McCafe gift bag (I guess because their regular bags aren't fancy enough...).
I think we'll see a similar offering in the U.S. in the near future.
Also, there's the Ginger Frost Triple Thick Milkshake offered for the holidays:
