May 20, 2014

Around the World: McDonald's UK - My Burger Contest

McDonald's just launched the "My Burger" contest over in the UK where fans can use an online burger generator to build and name their own burgers for a chance to see it on the menu in the fall.

The promotion first started a few years back over in Germany where it spread to a couple of other European countries over the years and now finds itself in merry old England.

If you were to judge by available ingredients here in the US, you wouldn't think there would be that many possible burger combinations. But for the My Burger contest, there are over 20 bun choices and well over 50 ingredients to put inside said buns.

Here's the full (and exhaustive) list:

Bun - Baguette Style, Sesame Seed, Brioche Style, Ciabatta, Cheese Topped Ciabatta, Cheese & Herb Topped Ciabatta, Cheese & Paprika Topped Ciabatta, Oval Sesame Seed, Sesame Topped Lattice Bun, Cheese Topped, Chili & Paprika Topped Lattice Bun, Herb Topped Focaccia, Paprika Topped, Lattice Bun, Sesame, Chili & Chive Topped; Glazed Sesame; Glazed; Sourdough; and Wholemeal.

Meats - Pepperoni Slices; Streaky Bacon; Bacon Pieces; Maple Cured Streaky Bacon; and Chorizo Slices

Cheese - McDonald's Cheese (AKA American); Two McDonald's Cheese Slices; Cheese Slice with Peppers; Two Cheese Slices with Peppers; Mozzarella; Black Pepper Cheese Slice; Garlic & Herb Cheese Slice; Brie Slice, Smoked Cheese; Goats Cheese; Mature Cheddar Cheese; Shaved Italian Hard Cheese; Emmental; Big Tasty Cheese Slice;

Sauce - Tomato Ketchup; Mustard; Blue Cheese Sauce; Tomato & Smoked Paprika Sauce; Cajun Mayonnaise; Cheese Sauce; Cheese & Bacon Sauce; Sweet BBQ Sauce; Chipotle Mayonnaise; Chunky Salsa Sauce; Mayonnaise; Garlic Mayonnaise; Guacamole; Smokey BBQ Sauce; Pesto Mayonnaise; Piri Piri Sauce; Ranch Sauce; Sour Cream; Sour Cream & Chive Sauce; Spicy BBQ Sauce; Spicy Salsa Sauce; Sweet Chili Sauce; Sweetcorn Relish; Thousand Island Sauce; Tomato Chutney

Salad - Green Leaf (Batavia); Shredded Iceberg Lettuce; Chopped Iceberg Lettuce; Rocket; Cucumber Slices;

Onions -Grilled Onions; Grilled BBQ Smoked Onions; Balsamic Grilled Onions; Crispy Fried Onions, Sliced Onions; Red Onion Rings;

Other - Jalapeno Slices; Long Sliced Gherkins; Mushrooms; Nachos (as in tortilla chips); Sliced Gherkins; Pineapple Ring; Roasted Red & Yellow Peppers; Tomato Slice

Beyond the ingredients, participants are also asked to choose a background theme for their creation. There's one called "Tomatotastic:"

The deadline for submission is June 15, 2014. From there, 12 finalists will be chosen by fan voting. Those 12 finalists will travel to McDonald's UK HQ to make their burger for a judging panel who will decide five winners based on "overall taste, appearance and appeal as well as originality and relevance of the name"

Winning Burgers will each be sold for one week starting October 15, 2014.