May 31, 2014

News: Mars - New Twix Bites

Calling it the "biggest innovation in Twix brand history," Mars Chocolates introduces new Twix Bites.

The bite-sized candies feature the same caramel, crunchy cookie and milk chocolate of a regular Twix Bar only smaller.

Twix Bites are available nationwide in a 2.83-oz sharing size as well as a a 7-oz resealable pouch. They join Snickers, 3 Musketeer, Milky Way, and Milky Way Simply Caramel as part of Mars' Bites portfolio.

For whatever reason, making bite-sized versions of classic candy bars has become popular recently. In addition to Mars' Bites, rival candy maker Hershey's now offers Kit-Kat Minis.