May 26, 2014

News: New Magnum Infinity Ice Cream Bars

Magnum Ice Cream recently announced the U.S. launch of new Magnum Infinity ice cream bars. "Infinity" seems to be the brand's code for chocolate, chocolate, and more chocolate.

Magnum Infinity bars come in two flavors: Chocolate Infinity and Chocolate Infinity & Raspberry.

Magnum Chocolate Infinity bars feature dark chocolate ice cream with a chocolate swirl, dipped in dark chocolate and cocoa bean nibs.

Magnum Chocolate Infinity & Raspberry bars feature the same but with a raspberry swirl rather than a chocolate one.

They've also introduced a Magnum Mini Variety Pack, which features mini-sized bars of Classic, Almond, and White Chocolate flavors.

Magnum Infinity bars come in boxes of 3 bars with a suggested retail price of $3.99. The Magnum Mini Variety Pack is available in a 6-count box for $4.99.

I've actually seen both flavors for at least a couple of months now, but some areas of the country sometimes get new products ahead of a nationwide launch.