May 26, 2014

News: Pepsi - New Spire Customizable Soda Fountains

Not to be left out of the customizable soda fountain game, Pepsi introduces the new Pepsi Spire fountain beverage platform. It looks like their answer to Coca-Cola's Freestyle machine.

This should be particularly welcome news for Mountain Dew fans, who can try their best to figure out the best drink combinations to mimic hard-to-find or past Mountain Dew flavors, like Livewire or Pitch Black.

Pepsi Spire machines are currently available in select US locations and will continue to roll out through 2014.

There are currently three versions of the Pepsi Spire, each featuring a touchscreen and a range of up to 40 to over 1,000 customized drink combinations depending on the model.

The current models are: the Spire 1.1 with up to 40 beverage combinations and a 10-inch touchscreen; the Spire 2.0 with up to 500 beverage combinations and a 15-inch touchscreen; and the Spire 5.0 with over 1000 beverage combinations and a 32-inch(!) touchscreen.

Pepsi Spire evolved from the Pepsi Touch Tower, which was piloted in the US last year and can also be found in Europe, Central America, and the Caribbean.

The look of the Spire is also echoed in the Pepsi Spire Ice Dispenser; Pepsi Interactive Vending Machine, and the Pepsi Smart Cooler.

Here's the full line-up side-by-side:

(Left to Right): Pepsi Spire 1.1; Pepsi Spire Ice Dispenser; Pepsi Spire 2.0; Pepsi Spire 5.0 countertop; Pepsi Spire 5.0 free-standing; Pepsi Interactive Vending Machine; Pepsi Smart Cooler.

If you're hot to try the new machine, Pepsi has an online locator you can use.