Rather than barley, the beer is brewed instead by a unique process of malting brown rice. Hops and caramel sugar help round out the flavor. According to the company, they spent almost five years looking for barley alternatives and developing the beer.
Coors Peak is available in six- and 12-pack bottles exclusively at grocery stores and also select bars and restaurants in the Seattle and Portland metropolitan areas.
Gluten-free beers do exist, but Coors contends that they tend to be sorghum-based or chemically-treated and only gluten-reduced.