The idea is that they're supposed to be so packed with flavor that dipping is not needed (although the brand encourages "air dipping" if you're so inclined).
Zesty Salsa joins a line up that includes Original, Nacho Cheese, and Southwestern Ranch. The suggested price per 6.42-oz cannister is $1.79 and it's available nationwide at grocery and mass retail stores.
While it's new everywhere else, the flavor was previously exclusive to Walmart.