According to the Pasadena Star News, the chain is set to open a location in Pasadena this month that will feature signage with just the "Dunkin'" name without the "Donuts."
While the name-change is currently exclusive to the new store, the more singular name better reflects the brand's sizable beverage sales and current positioning as a "to-go, coffee beverages brand."
Photo via Dunkin' Donuts.
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