Mar 4, 2019

Lay's Comes Up with Three New Music-Inspired Potato Chip Flavors

Lay's releases three new music-inspired potato chip flavors as part of what they're calling the "Turn Up the Flavor" program.

The three limited-time time flavors are each inspired by a different genre of music: pop, hip hop, and rock.

According to the brand, "the sensorial experience of each "Turn Up the Flavor" chip flavor aims to give fans the same sensorial experience of listening to each genre of music."

Here's the new flavors and how they relate to each of the aforementioned musical genres according to Lay's:

- "The tangy and vibrant flavors of Lay's Wavy Electric Lime and Sea Salt are energetic and upbeat like the fun-filled melodies and lyrics of pop music."

- Flamin’ Hot Dill Pickle Remix - "In hip-hop, the harmony of beats and lyrics produces enticing mixes. We created the same harmony by mixing two fiercely loved flavors – Flamin’ Hot and dill pickle."

- "Lay's Kettle Cooked Classic Beer Cheese is a bold, exciting flavor that matches the incredible feeling you get listening to rock music as the lead singer's vocals lead into the first riff of the power chords and you anxiously await the band to take it to the next level."

To drive home the music theme, each flavor includes a code that will exclusively unlock a new song from musical artist Bebe Rexha. The new song, "Right Here, Right Now," has been remixed three ways to match each of the three different genres.

Photo via Lay's.

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