Feb 29, 2024

Coca-Cola Releases New Korean Pop Inspired Cola Flavor

A can of Coca-Cola K-Wave Zero Sugar against a graphic designed for the campaign.
Coca-Cola releases their latest flavor from the limited-edition Coca-Cola Creations line with a new, Korean pop music inspired cola that they're calling, Coca-Cola K-Wave Zero Sugar.

Coca-Cola is describing the new flavor as featuring "iconic taste of Coca‑Cola with a refreshing burst of fruity-flavored K-Pop magic." On the can, it simply states, "Fruity Fantasy Flavored."

You can find Coca-Cola K-Wave Zero Sugar in a number of countries for a limited time, including the US, Spain, Singapore, South Korea, and more.

To promote the launch, K-pop music record label JYP has released a song for the campaign, "Like Magic," that features several of their popular music artists, including Stray Kids, Itzy, and Nmixx.

Other promotions for the new flavor, include a live K-pop concert on June 2, 2024, a line of K-pop-themed Coca-Cola merchandise, and more.

Coca-Cola Creations is Coca-Cola's platform for introducing new Coca-Cola flavors that purports to "blend music, fashion, and technology for fans to enjoy around the world."

Photo via Coca-Cola.

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