May 16, 2012

Around the World: McDonald's UK - New Fruitizz Kid's Fruit Juice

McDonald's in the United Kingdom today launched a new drink option for kids called Fruitizz. It's described as "Full of fruity bubbles. It’s made with grape, apple and raspberry juice and sparkling water. There’s no added sugar, artificial colours or flavours and it’s one of your child’s five-a-day."

Basically, it's fizzy fruit juice angled as a better alternative to soda for kids. They're marketing it as one of the 5 portions of fruit you should eat a day but here's where it gets kinda weird:

"Fruitizz is a revolutionary new drink that provides one of your 5-a-day. It’s made with 60% fruit juice and sparkling water - with no added sugar, no artificial colours and no artificial flavours. It contains only naturally occurring sugars and no sweeteners. As with all other fruit juices, however much you drink, Fruitizz only counts as a maximum of one portion of fruit a day."

So no matter how much you (or your kid) drink(s), it only counts as one portion. It's really a concession that's more or less saying you really shouldn't drink more than one cup of fruit juice a day. Still, fizzy fruit juice sounds nice; although if they're really trying to make it healthy, it should probably only be 20% fruit juice and 80% sparkling water.

Compared to a Fanta Orange soda of the same size, the Fruitizz has 5 less calories and 1 less gram of sugar. They don't list the vitamins and other nutrients on the McDonald's UK website but I would guess that it has more than soda.

McDonald's Fruitizz - Small (25cl = 8 ounces or 250ml)
Calories - 100 (From Fat - 0
Fat - 0g (Saturated Fat - 0g)
Sodium - 100mg
Carbs - 25g (Sugar - 25g)
Protein - 1g